How often do you hear people talking about how the best form of advertising is word of mouth. Or raving about some company or product? When we hear it from a friend it always seems more credible than just seeing the advert on TV.
This is exactly the same on the internet, if you think something is great, you want your friends or community to realise it too and support what you have found. This is why social sites are so important. It essentially is user rated content, and because of this it means that the good and useful websites will always bubble to the top.
Unique Content
Unique content is one of the most important aspects of ensuring that your website is seen by as many people as possible. If you have 10 websites with identical content about a subject, what is the likelyhood of the visitor finding your website as apposed
to the other 9 websites with the same content, for that matter, if the content is the same the user will not be worried where it comes from if it is all the same.
Hence when creating a website one of the primary focuses should always be on the content developed for that website. The more information that can be provided the better. Often even information about related products or aspects of your product is necessary
to ensure that people visit your website.
If you sell plastic bottles and there are 10 other companies doing the same thing, what guarantees that your product is more relevant than your competitors? At this stage nothing, but if you research your product to the "n"th degree and are able to offer dimensional,
composition, environmental impact and other useful information, people looking for your product will find you quicker as well as have a greater confidence in your product as you have disclosed all the necessary information from the start that they need to make a good decisison.
Social Networking & Bookmarking
Social bookmarking is really helpful for sites with good content. By having social bookmakring links on your website, it allows users to quickly bookmark the site for themselves and others. Because the content is being rated by "real" people and not search engine crawlers/spiders/bots, the weighting is higher. Hence the use of social bookmarking is a
fantastic way to get very big sites linking to your pages, as well as having the good content rising to the top.
