1. Initial Analysis - Conducted on an existing or new website to prepare a strategy
2. Keyword Research - Which are the most relevant words and phrases associated with your product or information? Researching the most relevant words and phrases allows for effective
optimisation for those words and phrases. Working the keywords into the website in the most effective way allows the search engines to easy and quickly index your website and associate it
with the words you have chosen. Keywords are important because they are how your customers will find your website, if not done effectively your website will not rank very highly on the various
search engines.
3. Competitor Analysis - What are your competitors doing, and how is that working for them? Use the knowledge and information available to ensure that you come up in the search results before your
competitors. After all, that is the primary aim of SEO.
4. Sitemap and RSS Feeds - Create a map of your whole website and how it is interrelated. Use RSS feeds to load dynamic data, as well as create RSS links for people to be instantly
notified of any updates or new products (When they have signed up to the RSS feed).
5. Search Engine and Directory Submission - Submit the sitemap and various files to the relevant Search engines and Directories to help index your website quickly. The quicker and more
accurately your website is submitted to the Search Engines and Directories directly effects the time taken for your website to start performing well.
6. Social Bookmarking - Use social bookmarking to get your website noticed by many quickly! Similar to a word-of-mouth system, but a little more technologically advanced social bookmarking allows you
to get your website noticed and if the content is relevant to a particular subject and unique it will quickly become a reliable source of traffic for your website.
7. Blogs, Press Releases and Dynamic Content - Adding dynamic content, publishing press releases and blogging about what and where your company has been active allows for a good source of
content to be built up quickly and allows customers to follow product innovation and events.
8. Article Submission - Submit articles to various websites which are relevant and link back to your website. If the content is unique and relevant to the subject, it will quickly
bring additional traffic to your website.
9. Link Popularity - Exchanging of links and getting your website listed on various other websites will allow your website to rank higher in the search engine results. Make people want to
visit your website by having relevant information and good rankings.
10. SERP Report - Search Engine Results Page (SERP) Report allows you to quickly and easily compare the previous period with the current one. This makes the SEO measurable and ensures that the
SEO is effective.
